Real Estate

Real Estate Property Investment

New Murabba has set the Riyadh Investment landscape ablaze with the announcement of the world’s largest downtown area. The scale of the project is awe-inspiring, focusing on the world’s largest structure, the ‘Mukaab’. Off-plan Dubai, at the end of 2023 and throughout 2024/25, has aggressively worked the Saudi market, as we believe it holds some of the world’s most interesting opportunities, with the opening of Premium Residency and the level of wealth entering the region.

Off Plan Dubai will be aligning with New Murabba, a PIF-funded developer, and will provide investors with options for purchasing some of the most exciting Real Estate anywhere in the world. As with any significant new development, it is essential to examine both the Pros and potential Cons.

Here’s a comprehensive look at New Murabba and what it means for Riyadh, including whether residential units are a wise investment in New Murabba.


📌 What is New Murabba?

Scale & scope

The Mukaab

Smart & sustainable city

Economic ambition


🌆 Impact on Saudi Arabia & Riyadh Market

Urban tech hub & tourism magnet
It solidifies Riyadh’s position as a global destination for culture and innovation, attracting businesses and talent. New Murabba aim to build the most diverse and forward-thinking Downtown anywhere in the world.

Infrastructure catalyst
With Metro and metro‑adjacent transport links, internal public transit, and proximity to the airport, this zone will redefine connectivity.

Real-estate ripple effect

Foreign investment & stability


🏠 Is Residential a Good Investment?

Pros

Cons


🎯 Final Take — Strategic Investment?

Bottom line: New Murabba is a visionary development that boosts Riyadh’s real estate trajectory. For well-capitalised investors targeting high-end residential, especially those entering early, it presents a strong opportunity — but do your due diligence on construction updates and phasing.


📅 What to Watch

  1. Construction progress — excavation nearly done, vertical build phase starting summer 2025
  2. Transport links — completion dates for metro/rail lines influencing connectivity premium.
  3. Market velocity — rental and sales absorption rates in nearby early‑phase units (some real-time rental → ~SAR 50k/year for 3 BHK in newer Murabba areas)

Conclusion
As a transformational urban development, New Murabba is poised to reshape Riyadh’s skyline and economy. Residential units here are likely among the best positioned for capital growth, especially for investors who are comfortable with multi-year horizons and potential project volatility.

Please let me know if you’d like insights on specific unit types, pricing trends, or financing options.

I hope everyone is doing well. I am currently sitting in the heart of Mayfair in a coffee shop, typing this, and looking forward to the launch of Fahid Island today. Many astute, long-term investors are about to purchase a future icon in Abu Dhabi real estate at the very initial launch prices. This is fundamental to our recommendations and role.

Last week, Fitch Ratings Agency predicted a 15% market correction in the Dubai market in late 2025 that will continue into the early stages of 2026. For those who speak to me regularly, we have been predicting this for the last 8/12 months. As someone who has been in the market for over a decade, I wanted to give my thoughts on how it would benefit the market and help investors in the long term.

Fundamentally, I believe in the market now and in the future. Investments now more than ever have to have a mid/long-term play, but if you buy in the correct location, from the right developer at the right price, you will see opportunities a-plenty over the coming years.

The Forecast

Prices could dip 10-15% in the next 18 months.

Why? Oversupply 
250,000 Units launched in 203-24 with 120,000 units scheduled for handover in 2026. 

Population Growth stands at 5% per year.

Too many apartments mean Rental Yields will slip as the supply hits the market, causing weaker areas and over-leveraged developers to hit the market.

What does this mean?

Prime Villas / Prime Masterplans and Quality Developers – likely safe

Speculative Apartment Zones – Real Risk Ahead
If Fitch is cautious, banks and lenders will start to be, too. Over-leveraged developers will become susceptible to these market fluctuations.

15%?

If 15% is the maximum figure, the market would be at levels seen in early 2024. Those who have invested in the market for extended periods would remember 2008 and pre-COVID market dynamics. Think long-term, buy what lasts for families once the buying hype fades.

Opportunites

If you have been looking at a ready property, in the next year or so, you will find the prices at which you may be more willing to transact. Many investors will see opportunities, and the number of transactions may increase as people ‘buy the dip’.

Developers improve payment plans. If off-plan transactions stabilise, developers will offer better payment terms to entice buyers. This will be minimal in prime locations, but if you like to purchase with speculative developers in a risk range portfolio, you will see offers that may attract. 

How to navigate?

We pride ourselves on promoting projects, developers, and master plans we believe in. I say no more than I would ever say yes when investors ask for advice. No one can ever accurately predict the future, but there are principles I adhere to that help us best avoid any market issues.

Developer – Always pick a government-backed developer or an extremely cash-rich private one. Aldar / Emaar – Government Backed. DAR Global / Select / Omniyat – Publicly listed cash-rich developers. These developers don’t need your installment payments to complete builds. You could get real development issues if you get a % of over-leveraged off-plan investors within one particular project.

MasterplanThe best developers don’t build individual Tower Blocks or 30 Villas in the desert. They harbour communities and facilities that emphasise the standard of living and the finished project. In the right master plan, the whole community drives appreciation. What schools, medical, and other facilities are being built where you invest?

Master plans that will outperform others and be less susceptible to market fluctuations:

Polo
Oasis
Dubai Hills Estate
Beachfront
Fahid Island
Yas Island 
Athlon
DIFC
Dubai Islands

Location—Recently, you have seen that we have shifted into the Abu Dhabi market more prominently. Aldar will be one of the most important developers in the GCC over the next 10 years. Abu Dhabi is targeting HNW families, and the Villa launches are some of the best you will see anywhere in the world. It is less busy and family-oriented, and you will see a conscious shift in buying habits from Dubai to Abu Dhabi. We believe in diverse portfolios, whether unit type or location, which is why you see us covering areas such as London, Manchester, Riyadh, Jeddah, Oman, Qatar, and Marbella, among others.

Entry Price – Your purchasing price per sqft matters most at the entry point. When buying off-plan, you should look at a project that is around 30-40% below market value if that product is ready in the completed master plan. This week’s recent transaction in Six Senses Palm, a two-bedroom, was exchanged above the 20m AED mark for the first time. It was initially purchased for 12m and has now been sold 3 times during construction. If the original investor had kept the unit, the returns on Capital from the 60/40 payment plan would now surpass 100%. When launched, some investors would think that 12m for a 2-bedroom apartment was expensive. But it had the correct location, a leading brand behind it, and comparables in the vicinity showed it was vastly under-valued compared to if it were ready.

Industry – Speaking candidly, the level of Real Estate employees working in the Dubai Real Estate market isn’t of an industry-leading standard. They chase quick wins for quick paydays. In the last 4 years, anyone can sell in this market; it sells itself. When the market turns a couple of %, you will see agents calling you, telling you to sell now before you lose more money, creating a false panic, and them wanting a commission when the correct advice may be completely different, but it doesn’t benefit their pocket.

Agents don’t take a basic wage from 99% of the real estate agencies, and their tactic has always been to throw enough s**t at a wall, and some will stick.

Every other person in Dubai seems to be a property expert and a current agent. I look forward to the market becoming difficult and true advice and expertise being valued again. Over the coming years, you will see most agents flushed out of the ecosystem and a smaller, well-informed collection of agents still trading.

Honesty & Integrity

I hope you can see that no matter what happens in the future, our advice comes from a place of integrity, market knowledge, and above all, honesty.

Play mid/long term, embrace the whole journey, and if you believe fundamentally in the market and region, as I do, a market correction can provide opportunities and risk simultaneously. Enjoy the highs, embrace and plan for the lows.

Aldar has announced the launch of Waldorf Astoria, located on the prime plots next to Yas Links Golf Club and the F1 circuit, with views of both and the Arabian Gulf. After running through it with the team and offices, we found that the numbers have placed it at the very top of our recommendation list for the GCC Investment community.

As of today, we can now book units on the VIP Pre-Sale, and you can secure the best units on request.

Here are some of the details we have considered when advising investors on the immense benefits of the investment.

Disney Land launch, the recently announced Disney Land park, the first since Shanghai, places WA at the heart of the location. Historical data from every region shows a substantial price spike in proximity to Disney Land Resorts through appreciation and Yields.

ONLY branded residence currently on Yas Island. With its beautiful towers, Aldar has dominated the residential scene on Yas Island. WA is the first branded residence to launch and will appreciate considerably throughout the build period.

Power of Branded Residences – The highest appreciating assets in the GCC have been branded residences, which carry a weight worldwide regarding resale and stability. Whether it is Six Senses on the Palm, Royal Atlantis, One Zabeel, Palace, Address, W, or Waldorf Astoria, the buying power of these brands resonates across the world and provides investors the ultimate in appreciation machines.

Just 133 Units – When planning an exit strategy, having a strong, scarce product with minimal competition is paramount. When re-selling, you will only ever be in the market with a small handful of available options.

Gulf, Golf, and F1 views—These are the three best views you could ever wish to have. They all suit different preferences and will appeal to various market buyers.

Short Term Rental Powerhouse – WA is next door to the F1, Ferrari World, Yas Links, and Disney World, among other resorts in the GCC. HNW families looking to stay in the region will consider WA due to its level of facilities and amenities.

Facilities & AmenitiesThis will be the equivalent of living in a 5-star Luxury Hotel but with the added financial benefit of owning a residential unit. There will not be a project in Abu Dhabi that has the same level of service and financial scope combined.

Our Recommendation

Large 2-bedroom plus study unit on the VIP Pre-Sale:

AED 5,800,0000 – 6,200,000

60% paid during construction =  AED 3,480,000 over the 3 years.

Appreciation during the build is 50% conservative, not including any market improvement on Yas Island.

At handover, you can finance based on the new valuation, take the amount you have placed in the unit back out, rent at an extremely high yield based on the OP, or have an exit strategy during the build process. Yas Island and the coming announcements will drive demand, prices, and attention into the region. Fundamentally, for 5.8m for a Wldorf Astroia 2 bedroom plus study opposite the F1 and on one of the top golf courses in the world, it is just a very undervalued product. No one can predict the future, as you know, but having clear fundamentals in the decision process can help place you in the best possible position from the moment you purchase.

We currently have VIP Pre-Sale access, with the global launch next week.

Waldorf Astoria – Yas Isalnd

The development features floor-to-ceiling windows that frame spectacular views of Yas Links, F1, and the Arabian Gulf.

The large, fully furnished units will provide investors with one of the best investments in the GCC. Luxury-branded residences currently dominate the local market, and Waldorf Astoria is at the very pinnacle. For just over 5m AED, you can secure a 2-bedroom with the best amenities and services throughout Yas Island.

This is an elite project with appreciation forecasts that are some of the highest anywhere. If you are interested, WhatsApp +447595715264, and we will share the full details straight away.

Location https://maps.app.goo.gl/2SpRyYwRxLsCqakq8?g_st=com.google.maps.preview.copy

📍5 minutes drive to Disneyland
📍5 minutes drive to Yas Mall, Ferrari World, Warner Bros World, Yas Water World, Sea World
📍15 minutes to Masdar City
📍20 minutes to Saadiyat Island
📍25 minutes to ADGM Financial Center
📍25 minutes to Abu Dhabi City center

Visual https://world.aldar.com/uae/abudhabi?v=1

Discover timeless luxury and refined living with hotel-inspired services managed by Hilton, right on Yas Bay.

Starting Prices
• 1 Bedroom – AED 3.8M
• 2 Bedroom + Study – AED 5.8M
• 3 Bedroom + Study – AED 8.0M

Unit Availability (Total 123 units):
• 1 Bed: 5 units | 137 sqm
• 1 Bed Duplex: 18 units | 115 sqm
• 2 Bed + Study: 59 units | 206 sqm
• 3 Bed + Maid: 7 units | 267 sqm
• 3 Bed + Study: 34 units | 269 sqm

Only 5% downpayment and 2% ADM fees to Book

*Payment Plan:*
• 5% on Booking
• 10% – Dec 2025
• 10% – Jul 2026
• 10% – Feb 2027
• 10% – Sep 2027
• 15% – Apr 2028
• 40% – On Handover (Dec 2028)

YES!

Already home to some of the leading theme parks and infrastructure, such as the F1 track, anywhere in the world. Off Plan Dubai looks at the new Disney Land in Abu Dhabi and the impact this could have on the region.

Disney Land Abu Dhabi has sent shockwaves through the region and will be the first new theme park from the global powerhouse franchise since Shanghai in 2010. The opening Window is 2030 – 32, with the park in its final design and marketing stages.

🎯 Why Yas Island Is Prime for Disneyland-Driven Growth

✅ Existing Infrastructure & Appeal

🏗️ Real Estate Snapshot (as of 2025)


📊 Expected Impact of Disneyland on Yas Island

FactorImpact
Residential DemandExpats, employees, and investors will flood in, especially for short-term lets.
Price AppreciationPotential for 15–30% growth in areas closest to the park pre/post launch
Hospitality SectorSurge in boutique hotels, Airbnb-style properties, and family accommodation
Retail & F&B InvestmentStrong potential in ground-floor commercial units near tourist corridors
Infrastructure InvestmentGovernment likely to improve roads, transit links, and public spaces

🔮 Strategy for Investors

  1. Buy now — before the official Disneyland announcement confirms the location
  2. Focus on short-term rental potential or branded residences with strong developer backing (like Aldar).
  3. Track upcoming launches and off-plan releases from Aldar or Miral, especially near Yas Mall, Yas Bay, and Yas Gateway.

🏰 1. Tourism Boom


💼 2. Business Opportunities


🏙️ 3. Real Estate Impact

Residential:

Commercial:

Why Saudi Arabia is an Up-and-Coming Destination for Property Investors

Saudi Arabia Real Estate – The most important Real Estate location in the next 20 years

In recent years, Saudi Arabia has emerged as one of the most promising destinations for property investors worldwide. With sweeping economic reforms, ambitious mega projects, and a rapidly diversifying economy, the Kingdom presents many opportunities for those looking to invest in real estate. Whether you’re interested in residential properties, commercial developments, or large-scale infrastructure projects, Saudi Arabia offers a unique landscape for investment. Here’s why property investors should be paying close attention to this burgeoning market.

Vision 2030: A Transformative Economic Plan

Saudi Arabia’s Vision 2030 is the cornerstone of its economic transformation. This ambitious initiative aims to reduce the country’s reliance on oil and diversify its economy, with real estate playing a crucial role. As part of this plan, the government has introduced regulatory reforms to make property ownership more accessible to local and international investors. Introducing the Real Estate General Authority and easing foreign ownership laws are steps toward creating a more investor-friendly environment.

A Growing Economy and Rising Demand

Saudi Arabia’s economy is growing rapidly, fueled by diversification efforts and increasing foreign direct investment (FDI). Cities like Riyadh, Jeddah, and Dammam are witnessing a surge in demand for residential, commercial, and industrial properties due to a growing population and an influx of expatriates. The rise of new business districts, financial hubs, and entertainment zones is driving real estate appreciation and increasing rental yields for investors.

The Rise of Mega Projects

One of the most compelling reasons to invest in Saudi Arabian real estate is the sheer scale of its ongoing and upcoming megaprojects. Some of the most notable include:

These projects enhance Saudi Arabia’s infrastructure and create significant investment opportunities in the residential, commercial, and hospitality sectors.

Favourable Investment Climate

Saudi Arabia is actively working to attract foreign investment by implementing reforms that make property transactions more transparent and secure. Recent regulatory changes include:

Additionally, the government has committed to enhancing infrastructure and digital transformation, making it easier for investors to conduct property transactions efficiently and securely.

Booming Tourism and Hospitality Sector

Saudi Arabia has historically been a destination for religious tourism, with millions of pilgrims visiting Mecca and Medina every year. However, with Vision 2030, the country is expanding its tourism sector to attract international visitors. New visa policies, luxury resorts, and entertainment hubs are driving demand for hotels, vacation rentals, and hospitality properties. Investors can capitalize on this growing sector by investing in short-term rental properties and commercial real estate catering to the tourism industry.

Strategic Location and Connectivity

Saudi Arabia’s strategic location at the crossroads of Europe, Asia, and Africa makes it an attractive investment hub. The government is investing heavily in transport and logistics, with new airports, rail networks, and smart city initiatives further enhancing connectivity. The King Abdullah Economic City (KAEC) and Riyadh’s metro system are prime examples of Saudi Arabia’s commitment to becoming a global business and trade center.

Competitive Property Prices and High ROI

Property prices in Saudi Arabia remain competitive compared to other global real estate markets. Investors can acquire high-quality real estate at lower prices than in markets like Dubai, London, or New York. With increasing demand and infrastructure development, property values are expected to appreciate significantly in the coming years, providing investors with high returns on investment (ROI).

Final Thoughts

Saudi Arabia rapidly evolves into a real estate investment hotspot, driven by economic reforms, large-scale projects, and an investor-friendly regulatory framework. With property prices still relatively affordable and demand on the rise, now is an excellent time for investors to explore the opportunities the Kingdom has to offer. Whether you are looking for residential developments, commercial properties, or tourism-related investments, Saudi Arabia is a market poised for exponential growth in the coming decade.

Saudi Arabia presents a compelling case for those seeking to diversify their portfolios and invest in a market with long-term growth potential. As Vision 2030 continues to unfold, the Kingdom is set to become one of the world’s most dynamic real estate destinations.

Discover all of the latest Saudi Real Estate Property Developments here

Knightsbridge Dubai Luxury Property Roadshow

We are delighted to present an exclusive VIP invitation to our Dubai preview weekend in partnership with DAR Global at their prestigious Knightsbridge office in Central London.

Join us on Friday 14th & Saturday 15th of July and meet with a dedicated DAR / Off Plan Dubai sales agent, view models of the developments and discuss potential investment opportunities in Dubai. All with exclusive event-only discounts and payment terms.

Venue: Knightsbridge Dubai
Join us on Friday 14th & Saturday 15th July 2023

Off Plan Dubai LTD are one of the leading UK agents for Dubai and has helped thousands of UK Residents enter the lucrative Dubai property market over the last 8 years. On the weekend of 14/15 July, we will be hosting a 5* VIP invite-only property roadshow in partnership with leading Dubai developer DAR Global at their prestigious Knightsbridge office.

There will be models, floor plans, and agents both located in Dubai and London here for the weekend to help walk you through the best developer in Dubai and London.

DAR have taken the global real-estate sector by storm and everyone knows how strongly we recommend them for investment in Dubai.

Projects we can look at in full detail will include:

The Dubai stock, bar DG1 is all branded, mid to high-end investments starting around the 600K GBP mark but with potential for extreme growth on appreciation and strong yields on both short-term and long-term rentals.

On the weekend expect:

If you are in London on Friday 14th of July or Saturday 15th of July and would like access to the best deals in the UAE which will only be available on these days reply to this email to book an available time slot. If you are overseas but would still like to avail of these offers and receive a full presentation we can book Zoom meetings as well.

*This is a 5* VIP event all guests will be pre-qualified before acceptance to the event, thanks for your understanding*

The old adage has always been to ‘sell high and buy low’. UBS Swiss leading bank has again done a fantastic job in Global Real Estate Bubble Index for 2019.

It allows investors to take a look at 24 prominent property market and such which areas are over-valued, all the way down to under-valued.

FULL UBS RELEASE 

Dubai’s housing market, which was included for the first time, is fairly priced, the report found.

“After peaks in Dubai’s housing market in 2008 and 2014, prices have fallen by almost 35 per cent,” Ali Janoudi, head Central and Eastern Europe, the Middle East and Africa at UBS Global Wealth Management, said.

“We expect prices to find a bottom soon but we would still encourage all investors to be diligent in their real estate research,” he added.

We have long stated this market represents a fantastic opportunity, developer concession, price reductions, post-handover payment-plans…. the list goes on.

Markets go up and down and purchasing on the right curve is essential. there has never been a better time to get on the housing ladder or to further an investment portfolio.

I strongly recommend reading the full report on the link above.

Samuel Dawson
Managing Director

Dear Investors,

I hope you are well and as Cityscape officially launches the Real Estate season in Dubai. Emirati astronaut Hazza AlMansoori is set for departure and cement his place in history as the first man from the UAE to go to the space station. At Off Plan Dubai we would just like to wish him all the best and congratulate all of our loyal Emirati’s on this fantastic occasion!

Cityscape marks the promotion and release of projects from developers and is always a turning point of the year when investors enter the market in numbers due to fantastic concessions and the buzz around the market at this time.

This year I am glad to see no new launches from Emaar, just an extra-special promotion on its existing inventory. The inventory though has been updated and previously unavailable units are available for this two day period.

We are pleased to announce “The Unstoppable Offer” by Emaar for which customers can avail special benefits for purchasing from select projects (attached are the projects under this offer).

The Unstoppable Customer Offer:

Making It Work For You:

The four 5% payments to get to handover, with our Alliance relationship with Emaar, we can help you to move them to whenever your cash flow situation is best, within reason.

If you are looking to expand your property portfolio and enter the Dubai market before 2020 allow us to negotiate this for you with Emaar’s senior management.

Projects Included:

All the luxury buildings and masterplans are available and we have been able to cherry-pick the best options. (Ready units are available on the offer in Dubai Hills / Creek and Downtown)

– Emaar Beachfront
– Dubai Marina
– Downtown Dubai
– Emirates Hills
– Expo Emaar
– Dubai Creek Harbour
– Arabian Ranches 1/2

Lets Talk:

If this offer appeals to you and you have been thinking about investing with Emaar there has NEVER been a better time.

Post-handover terms are due to finish, allow us to set up a full investment plan for yourself and maximise your returns.

Regards

Samuel Dawson
(Managing Director)
UK Dial +447595715264
UAE (Whatts App) +971551479618

As we enter Q3 in 2019 news has emerged of several Government initiatives which are aiming to stabilise the Dubai property market through a number of means.

The emirate’s ruler Sheikh Mohammed Bin Rashid Al Maktoum said in a tweet he wanted the committee to ensure that “semi-government real estate companies in Dubai won’t compete with private-sector investors.”

The Dubai Real Estate Regulatory agency has now also confirmed that it will oversee all responsibility of Escrow accounts from developers whilst also accrediting the financial institutions qualified to manage them.

The main issue for the market, investors, observers and everyone in-between is the feeling of an over-supply with the anticipated units that are set to hit the market going to reduce rents that have already seen a decrease in recent years.

The committee though has been set up to regulate this problem though and with details still not fully understood, its main aim is to reduce the problem of over-supply. The committee will have to think long and hard about how to do this but limiting launches and making sure each new project when it is launched adds real value to the market then that would be a fantastic start.

Dubai recorded 109 Billion AED worth of transactions for the first five months of the year, this is an increase of 12% year on year and was released by Dubai Land Department last Tuesday (September 2019) Full Press Release

Investors are entering the market for several reasons, one of the main ones is the amazing terms offered by the leading developers. Post-handover payment terms being the main one, these for the lower end developers are simply just not possible from a cash flow perspective. The larger developers can accommodate them but they are extremely rare in the higher end developments and investors have been seen to take advantage of them.

A prime example is Bluewaters by Meraas, none of the available apartments could be purchased Off-Plan, a purposeful marketing tactic, but now ready the island has also opened up the retail sector as well as the upcoming grand opening of Dubai-Eye (The worlds largest observational wheel). They are offering the chance to move in straight away with a five-year post-handover payment plan as they want to get extremely high residency and make more income from the retail sector on the island itself. There has literally never been a better opportunity to purchase something as grand as a luxury apartment there with better terms and the opportunity to make a profitable investment.

Opportunities are always aplenty in a buyers market and the recent launches from the developers have seen ground-breaking initiatives, such as the holiday home platform from Ease by Emaar. Aligning with the right knowledge partner in a market like this has never been more important.

Markets go up and down and cycles are part of investing. The key to every purchase is the unit itself, is it the best possible unit you could get and if it is, it should depreciate the least in a negative market and rise the most in a growing one.

I personally could not be more excited for Q3/4 2019 and the start fo 2020.

Regards,

Samuel Dawson
(Managing Director)

The floor plans and brochure for this development will be emailed to you once you request further information from us.